Director, Digital Solutions
Cencora
Charlotte, NC
Cynthiya Ruban, MSc, PhD, is a Director on the Digital Solutions team within Market Access & Healthcare Consulting at Cencora. She leads the Subscription Engagement Team for FormularyDecisions®, the online platform facilitating the exchange of information between life sciences companies and healthcare decision-makers.
Within FormularyDecisions, Dr. Ruban is dedicated to delivering exceptional experiences to biopharma subscribers through high-value support and expert guidance, thereby fostering trust, loyalty, and satisfaction. She has a proven track record in developing and orchestrating data-driven strategies, adeptly transforming broad, visionary concepts into actionable plans for complex technological solutions. Her leadership in operational innovation and subscriber enhancement, through the integration of digital solutions with operational processes, drives efficiency and growth, continually elevating the biopharma subscriber experience.
Dr. Ruban has a unique combination of expertise, drawing on her experience as a full-time outsourced HEOR lead for a large pharmaceutical company, as well as her HEOR consulting background. In her most recent role before joining Market Access & Healthcare Consulting, Dr. Ruban has gained experience in the areas of relative value assessment and literature reviews during an internship at another healthcare consultancy. Additionally, she gained valuable insights to real world data analysis and health policy through an internship at Dickson Advanced Analytics as well as Levine Cancer Institute.
Dr. Ruban has earned a Doctor of Philosophy in Health Services Research and Master of Science in Health Informatics from University of North Carolina at Charlotte as well as Bachelor of Science in Life Sciences from McMaster University. Dr. Ruban is a Research Assistant Professor at the University of North Carolina at Charlotte.
Tuesday, October 15, 2024
8:30 AM – 9:45 AM PT